Background Stewart Butterfield, a founder of Ludicorp, earned a bachelor's degree in philosophy in 1996 from the
University of Victoria and then went on to earn master's degrees in philosophy and in history from the
University of Cambridge. Butterfield says his choice in degree, although uncommon for a
STEM CEO, has benefited him in management and running businesses. According to Fake, “
Neopets was one of the inspirations for Game Neverending,” a game where online multiplayer interaction was available. Game Neverending eventually became Ludicorp's major project, Flickr.
Development of Flickr Game Neverending contained a feature which would allow players to communicate and share photographs with each other. Its fast growth was pushed by the increasing popularity of social networking sites, such as
YouTube, and the increasing availability of smartphones with built in cameras. such as
Instagram and
Snapchat. Yahoo! did not focus on the development of Flickr and it became unprofitable for Ludicorp and Yahoo!. Yahoo! sold Flickr to
SmugMug, causing Ludicorp to lose its main product. ==References==