He was born in
Turin. He joined his father, Giacomo Storero's company (established in 1850), which began making bicycles in 1884. Luigi Storero was a winner of bicycle races in 1887 and was involved in the selling of foreign makes. A workshop was set up in Corso Valentino. However, he is best known for his involvement in automobile racing. He won the 1898
Turin–
Asti-
Alessandria in a
De Dion Bouton
tricycle. In 1899, he used this car to win the
Brescia-
Cremona-
Mantua-Verona. Along with his hometown friends
Giovanni Agnelli and
Carlo Biscaretti di Ruffia, Luigi Storero raced his make, the
Phénix 1.75HP tricycle; he won the 1899
Piacenza-Cremona-Borga-Cremona race. Among the engineers in Storero's workshop was the very young apprentice,
Alessandro Cagno. Driving Agnelli's
Fiat 12HP, Storero won the
Saluzzo Sprint in 1901 and the
Targa Rignano in 1902. In 1905, he established the
Società garage Ruiniti Fiat-Alberti-Storero, a Fiat garage that was taken over by Fiat in 1908. He left in 1910 and established the
Storero Fabbrica Automobili carmaker in via Madame Cristina, which was active from 1912 to 1919. ==References==