After retiring from baseball, Ortiz opened a baseball school in
Keller, Texas, called Swing City. Ortiz started his professional coaching career in the Texas Rangers organization as a coach for the
Spokane Indians in 2008. He was a roving hitting coordinator in the Rangers' system from 2009 through 2011. In 2012, he was promoted to assistant hitting coordinator. Ortiz was let go from the Rangers organization after
Tim Purpura was brought in by
Nolan Ryan to run the Rangers player development system. Ortiz was the lower level hitting coordinator and the cultural development coordinator for the
Cleveland Indians in 2013. In 2014, he was promoted to assistant field coordinator while performing the role of hitting coordinator. Ortiz joined the
San Diego Padres, and from 2015 through 2017 served as their minor-league field and hitting coordinator. Ortiz was let go by Texas following the 2021 season. In December 2021, Ortiz was named an assisting hitting coach for the
Boston Red Sox. On October 9, 2024, it was announced that he would not be retained on Boston's coaching staff. On January 30, 2025, Ortiz was named the special assistant to player development and hitting for the
Cleveland Guardians. ==Personal life==