1998–2019: Early life and career beginnings Luis Roberto Conriquez was born in
Caborca, Sonora, Mexico on 28 February 1996. In 2018, after quitting his full-time job at a
gas station, Conriquez focused on writing songs, where he later signed to the independent label Kartel Music and released his debut album
Mis Inicios, which contained the collaborative track "Mi Apodo El 20" with Los Minis de Caborca. In 2019, Conriquez would release the single "El Buho", which eventually reached the top 10 on the US
Regional Mexican Airplay chart. He would also release three albums that year; his second and third studio albums
Pocos Pero Locos and
Aquí Sequimos de Pie, and the compilation album
Corridos 2019, Vol. 2. Lyrically, the song praises drug lord
Joaquín "El Chapo" Guzmán. In August 2022, Conriquez would collaborate with
Peso Pluma on "
Siempre Pendientes", which was commercially successful. The song and its accompanied music video attained controversy; the song's lyrics mainly praised drug lord
Joaquín "El Chapo" Guzmán, while its music video, directed by Cesar Acosta, was removed from
YouTube three days later due to public outrage, with over 2 million views in its first 24 hours on the platform. Following the single's release, Conriquez would collaborate with
Marca Registrada on "Puro Campeón". In the beginning of 2023, Conriquez released a cover of
Marco Antonio Solís' "Si Tú Te Fueras de Mí" and would collaborate with
Grupo Firme on "Un Amor Como Este" in February 2023. He eventually collaborated with American singer
Nicky Jam on "Como el Viento", which was released in March 2023 and was recorded in
Miami during the week of the
Premio Lo Nuestro 2023. Throughout the summer of 2023, Conriquez would release several songs with other artists, which include "
Viejo Lobo" with
Natanael Cano, "
Su Casa" with Peso Pluma, "La 701" with Tito Double P, and "Dembow Bélico" with Tito Double P and Joel de la P. In October 2023, Conriquez was seen with
J Balvin during
Canelo Álvarez's afterparty, where it was rumoured that both would collaborate. That same month, he would announce his first album since 2022,
Corridos Bélicos, Vol. IV, where Peso Pluma and Natanael Cano would appear. He would promote the album by releasing the single "Sin Tanto Royo" with Tito Double P. In November 2023, he would collaborate with Los Dareyes de la Sierra and Edgardo Nuñez on the
dembow track "De Fresa y Coco". He would also release a collaboration with Colombian singer
Ryan Castro that same month, titled "Plebita". In December, he would release "Te Quiero Así", which was a tribute to
Valentín Elizalde, as well as the reveal of the tracklist for
Corridos Bélicos, Vol. IV.
2024: Corridos Bélicos, Vol. IV and hit singles After releasing
Corridos Bélicos, Vol. IV in the beginning of 2024, which contains guest appearances from Peso Pluma,
Gabito Ballesteros, among others, Conriquez would release more singles and eventually released the hit single "
Si No Quieres No" with fellow singer-songwriter
Netón Vega. The usage of his single "Me Pongo Belikon" with Máxima Ventaja, which he released after the hit single, by Canelo Alvárez led to it going viral on
TikTok. Conriquez released a posthumous single with
Joan Sebastian titled "De Ellas" in April 2024, and would then experiment further with
dembow, by releasing the single "Que Se Cuide" with fellow singer Joel de la P and Dominican urban rapper
Chimbala. His single with Vega "Si No Quieres No" debuted at number 86 on the
Billboard Hot 100, making it both singers' first entry on the chart. 2025-Present: == Artistry ==