Modeling Oliveira began modeling at age 16, after the death of her father in 1980. She moved to
Niterói and her brother Mem became her guardian, agent and manager. She also appeared in commercials for
Havaianas flip-flops and
Danone yogurt, and on the cover of numerous Brazilian magazines:
Fitness,
Guys,
Headline,
Look, and ''Who's That Guy''. She caught the attention of
Brazilian Playboy in 1984 as the younger sister of television actress Isis de Oliveira, who was herself featured on the magazine's cover in 1983 and 1991. Luma was the covergirl in 1987, 1988, 1990, 2001 and 2005; she was named Miss Playboy International in 1999. Her five cover appearances, the last one at the age of 40, are tied with
Scheila Carvalho as the most of any person in the magazine's history, and those issues generated record magazine sales. Oliveira's appearance at the cover of
VIP, a popular Brazilian men's magazine by the same publisher as Playboy,
Editora Abril, in January 2000, resulted in the magazine's best selling issue ever. In their annual reader poll of the world's 100 sexiest women, Oliveira appeared 6 times, between 1998 through 2003, and 2006, with her highest placement being eighth in 2001.
Television She appeared on three television shows: • 1986
Hipertensão (Marcos's girlfriend) • 1987
O Outro (Dedé) • 1990
Meu Bem, Meu Mal (Ana Maria) During the late 1980s, she turned down roles in four successful Brazilian telenovelas, including
Top Model,
Olho por Olho,
Kananga do Japão and
Pantanal. In 2007, she declined an invitation to star in a Brazilian version of
Desperate Housewives because it would be filmed in Argentina, and require too much time away from her children.
Movies Her acting career included five films: • 1988
Os Heróis Trapalhões - Uma Aventura na Selva (Maya) • 1989
Solidão, Uma Linda História de Amor • 1990
Boca de Ouro (Celeste) • 1994
Boca (Celeste) • 1997
O Noviço Rebelde (Tereza) She refused to star a remake of
Lady on the Bus, starred by
Sônia Braga in 1978, based on a popular novel by
Nelson Rodrigues. Oliveira claimed the "R" rated film would embarrass her adolescent children.
Carnival Recent work ==Personal life==