Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to
the German insult. The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention, but Choi says the first real recognition came after he showcased a 3D version of animation
Robot Taekwon V at a fan convention in January 2011. Since then, they have worked with various South Korean artists, including
BTS,
MFBTY,
Cho Yong-pil,
Rain,
Lee Hyori,
Sistar,
Wonder Girls,
Hyuna,
Spica,
ENHYPEN and
IU among others. When discussing the filming of
Sunmi's
Lalalay music video, she remarked, "this time it was directed by Lumpens, who seems to know me best. Because of this, he [Choi] was able to catch every move and there were minimal difficulties during filming." In 2014, the company began working with
Big Hit Entertainment, starting a prolific partnership with BTS. They have also worked closely with a small number of independent artists, such as
ee and
Guckkasten. == Awards and nominations ==