Luverne (automobile)

Carriage makers Fenton and Edward Leicher, began in 1904 to build automobiles to order, in their coach-building factory. In 1903, they experimented with an automobile kit from A. L. Dyke in St. Louis. The first production automobile was a high-wheeler with a two-cylinder Buick engine. Rutenber and Beaver engines would be used in future production. In 1906 the Luverne Automobile Company was formally established. Models In 1905 Luverne high-wheelers were joined by a conventional 20-hp touring car which lasted until 1909. A four-cylinder 40-hp model began production that year, and Luvernes entered the upscale automobile market. The 4-cylinder Model Fifty became the Montana Special in 1912, when Luverne introduced their first six-cylinder car, the Model Sixty. == Advertising ==

Luverne advertising emphasized their strong construction and attractive wood coachwork. Advertising slogans included; • Cars That Are Worth The Money • The Best Investment in the Long Run • They Look Good, They Are Good, and They Stay Good • Strictly High Grade and Moderate in Price • The Big Brown Luverne/Eventually You Will Want One • Good for a Lifetime • Cars With the Doubt Left Out • They are Big and Long and Brown and Strong • The Car for the Mountains ==See also==