The village lends its name to the
Chabad-Lubavitch branch of
Hasidic Judaism, where its leadership established a court and was the seat of four generations of Chabad
Rebbes between 1813 and 1915. The second Chabad Rebbe,
Dovber Schneuri (1773–1827), moved from
Lyady to Lyubavichi in 1813. The third Rebbe of Chabad,
Menachem Mendel Schneersohn (1789–1866), and the fourth Rebbe,
Shmuel Schneersohn (1834–1882) are buried in Lyubavichi. The fifth Rebbe,
Sholom Dovber Schneersohn (1860–1920), established the
Yeshivah Tomchei Temimim Lubavitch in the village in the summer of 1897. In the fall of 1915, the rebbe evacuated his Hassidic court to
Rostov, Russia with the onset of World War I. The central yeshivah was disbanded in 1917, and its students went into exile before its reestablishment by the Rebbe in Rostov. The Chabad movement opened an information center in the village in 2008 called Hatzer Raboteinu Nesieinu Belubavitch. The center is in the former Jewish area of the village, and close to the graves of the two Rebbes. The European Conference of Shluchim brought 500 Chabad rabbis to the village in August 2016 to visit the graves and tour the village. ==Gallery==