M-Hero was established in 2022 as a subsidiary of
Dongfeng Motor Group (DFG), a listed company under the larger
Dongfeng Motor Corporation (DFM). The distinction between the two brands lies in their parent companies and market focus, with DFM's military operations being largely classified. In 2023, M-Hero unveiled its first production model, the
M-Hero 917, a full-size luxury off-road SUV available in both EV and EREV configurations. The vehicle boasts over 1,000 horsepower and a range of 505 kilometers (314 miles), positioning it as a high-performance competitor in the luxury EV market.
Brand sharing In September 2025, Dongfeng Motor Group announced that it, along with Xiangyang Holdings, Xianggao Investment, and Dongfeng Motor Limited (DFL), a joint venture with Nissan, signed an investment agreement to establish a joint venture. DFM, DFL, and the local state-owned enterprises of
Xiangyang city formed this partnership. The company will collaborate with Huawei, sharing the M-Hero brand with M-Hero Technology, to develop lightweight off-road SUVs led by
Yinwang under the new HI Plus Mode. == Products ==