Augustyniak was born in 1967 in
Cavaillon. Amzalag was born in 1968 in
Paris. They met as students at the
Ecole Nationale Superieure des Arts Decoratifs in Paris in 1988. Amzalag quit school in 1990, and started working as art director at the music magazine
Les Inrockuptibles. Augustyniak continued to study at the
Royal College of Art in London, graduating in 1991. Since neither of them was interested in interning or working for an agency or a company, they decided to work together, and founded M/M (Paris) in 1992. but soon they started working in the worlds of fashion and art. Their first fashion assignment was to design the worldwide launch of Yohji Yamamoto's Y's range in 1993. Next, they designed campaigns for
Jil Sander and graphics for
Martine Sitbon. In 1995 they met photographers Inez van Lamsweerde & Vinoodh Matadin, and began a long collaboration starting with a campaign for Thierry Mugler in 1995. They created works for Yohji Yamamoto, Balenciaga, Givenchy, Calvin Klein, Björk's sleeves and the video for
Hidden Place, and more art-oriented works such as
The Alphabet (2001), and
The Alphamen (2003), two projects based on creating typography out of portraits of models, which were published in
V magazine. Many of the posters M/M designed with van Lamsweerde & Matadin are manipulated or drawn-upon photographs (see e.g. their poster series
Punctuation from 2010, or the poster
Balenciaga (Delfine)). The purpose of this method is to accentuate hidden aspects of the photograph. In 2001 they were appointed as art directors and creative consultants to the French edition of
Vogue by
Carine Roitfeld, until their position was taken over by
Fabien Baron in 2003. Between 1997 and 2001 M/M worked as visiting professors at the
École cantonale d'art de Lausanne (ECAL) in
Lausanne,
Switzerland, holding several student workshops, including the exploration of fashion and identity in
Milneufcentseptantesix – Ready made characters for our generation with van Lamsweerde & Matadin, which was exhibited at Espace Lausannois d'Art Contemporain in 2001. In 2000 M/M collaborated with artists
Pierre Huyghe and
Philippe Parreno on the "No Ghost Just A Shell" project, and worked again together in 2002 designing the interior of
Café Etienne Marcel in Paris. In 2004 they designed the sets for Éric Vigner staging of the baroque opera
Antigona by
Tommaso Traetta, out of which they directed the short movie
Antigone Under Hypnosis. For his "highly experimental iconography" contribution to the Traetta's Antigone, M/M was awarded in 2017 with the
Traetta Prize. Since 2006, and the "rebirth" of
Purple Fashion, they have acted as creative consultants for the magazine and redesigned its visual structure. Between 2007 and 2009, they worked as creative directors of
Arena Homme +, "the world's leading men's fashion magazine". In January 2008, the
Centre Pompidou hosted their first museum retrospective in a show called
Vision Tenace, arranged around the presentation of their "Art Posters" series of on-going collaborations with contemporary artists and institutions. In January 2009, they were appointed as creative directors of
Interview Magazine, succeeding
Fabien Baron, who unexpectedly left soon after relaunching the magazine. Five months later, in June 2009, they stopped working after Brant Publications, Interview Magazine parent company allegedly in turmoil, failed to pay their fees and expenses for over 3 months. In October 2009,
Taschen released ''
Stanley Kubrick's Napoleon: The Greatest Movie Never Made'' which M/M had developed for over 2 years, designing a matruschka-like carved-out book containing 10 smaller volumes presenting segments of the research and pre-production of the uncompleted movie. In September 2010, they released, in collaboration with Swedish brand
Byredo, an eau-de-parfum fragrance "M/MINK", inspired by the smell of solid Asian ink they use in their designs. In order to achieve this smell, they chose three pictures concerning ink which they showed to
Ben Gorham, the head of Byredo. In October 2012,
Thames & Hudson published
M to M of M/M (Paris), a monograph about their work, edited by Emily King, designed by
Graphic Thought Facility, with a foreword by
Hans-Ulrich Obrist. In 2022, they designed the book ''
Stanley Kubrick's The Shining''. They were announced as the creative directors of ''
Harper's Bazaar Italia'' in April 2025, their tenure started from the September 2025 issue. ==Exhibitions==