1930s-1940s As an elementary school student living in
Takamatsu,
Kagawa Prefecture in the 1930s, Kenichi Mabuchi, the son of a tin plate factory owner, enjoyed inventing things such as a homemade washing machine, bamboo toy guns, helicopters, and a model boat that ran on alcohol (and which exploded and burned him when he switched out the alcohol for gasoline). In
junior high school, Kenichi won the 5th
Shikoku Model Airplane Tournament, beating his adult competition by crafting the plane with the longest flight duration. as a joint venture with a major toy manufacturer, and an automatic armature coil winding apparatus was developed, thereby expanding production capacity to 30,000 motors per day. In 1980, a VCR motor was introduced to the market, and Mabuchi Motor fully entered the video equipment market. The women were killed before the fire and a cord was found around each of their necks. The two killers poured petrol around the house In 2006, Tetsuo Odajima, 63, pleaded guilty in Chiba District Court to killing the wife and daughter of the former Mabuchi Motor Co. chairman and two other people in three robbery-murder cases in 2002. According to the indictment, Odajima conspired with Katsumi Morita, 55, who pleaded guilty in February in his trial in the Tokyo District Court, to break into the home of Mabuchi Motor President Takaichi Mabuchi, 73, in Matsudo, Chiba Prefecture, in 2002.
Ethical standards April 2005 saw the creation of the Mabuchi Motor Compliance Manual (now known as Mabuchi Motor Ethical Standards) which provided explicitly the standards to be observed in executing the company's work. That November, the company opened the Mabuchi Motor Historical Center of Technology for the purpose of correctly communicating and passing down Mabuchi's history and "DNA" to the company's employees and contributing to the practice of the Mabuchi Management Philosophy created by its founders. The same month, Mabuchi Motor Korea Co., Ltd. was founded to reinforce Mabuchi's business infrastructure in the Korean market. In April 2006, the company launched the "Hot Line" for the purposes of whistle-blower protection and answering questions regarding the "Mabuchi Motor Ethical Standards" and preventing activities which conflict with the Standards. Later, in August, the company opened Dongguan Mabuchi Motor Equipment Co., Ltd. Motor Research & Development Center in order to carry out activities for designing products and developing production technologies in China in conjunction with the head office. A year later, Mabuchi Motor developed compact high-torque motors for automotive products. And in January, 2008, Mabuchi founded the Mabuchi Motor Trading (Shenzhen) CO., Ltd. in
Shenzhen, China, for the purpose of strengthening both customer service and distribution system in southern China. The
Dongguan representative office handed over its corporate functions to the new sales office and was dissolved to form a better organization. In June, a new power seat motor was released. In February 2009, Dongguan Mabuchi Motor Equipment Co., Ltd. changed the name of company to Mabuchi Motor (Dongguan) Co., Ltd. and it started motor production in April 2009. That June, Mabuchi Motor Danang Ltd. expanded its facility to optimize motor production. A month later, Mabuchi Motor (Yingtan) Co., Ltd. was established with the aim of enhancing cost competitiveness by creating small and flexible production management.
Corporate officer system As of November 2009, Mabuchi introduced its corporate officer system (executive officer system) to respond the change in management climate and enhance corporate governance according to generally accepted management principles. In China that next month, Mabuchi Industry Co., Ltd. established Mabuchi Precision (Dongguan) Co., Ltd. for business succession at the location of Mabuchi Industry Co., Ltd. Ludong factory with the purpose of stabilizing long time business operation for Mabuchi's precision parts production base. By the 21st century, Takaichi Mabuchi had taken over as chairman of Mabuchi Motor, and Shinji Kamei was appointed president. Older brother Kenichi Mabuchi died in 2005. Takaichi determined to carry on his legacy. And so, while listening to an MP3 of Wagner he received as a present from his grandson and riding in a luxury car, Takaichi asked Shinji how progress was going in expanding the company's automobile electronic component field. CD players were losing popularity but the automotive market for small electric motors was booming. In an ordinary automobile, 50 to 60 small motors control everything from door locks and power windows to power seats, steering locks, air conditioner dampers, car mirrors, head lamps, navigation systems and audio visual equipment. But in a luxury car like the one Takaichi and Shinji were riding in, over 100 small electric motors are used. Part of the profits earned through developing low cost motors is used to sponsor crafting workshops, model car events, and robot building competitions. The company also supports education by building elementary schools and sponsoring scholarships in China. Mabuchi Motor contributes to regional grassroots environmental protection activities as well.
2010s In February 2010, Mabuchi received the Corporate Activity Award from the Tokyo Stock Exchange in recognition of its pioneering corporate activities for corporate code of conduct in listing rules. Then, in October, the company terminated production at Guandong Factory No.2 and converted Guandong Factory No.1 into a wholly foreign-owned enterprise. Mabuchi Motor Dongguan Daojiao Co., Ltd. was established. The following month, Guandong Factory No.3 was converted into a branch firm of Mabuchi Motor (Dongguan) Co., Ltd. In May 2011, to pursue cost competitiveness for surviving against international competition, Mabuchi established Mabuchi Motor (Jiangxi) Co., Ltd, which became its second production base in Jiangxi Province, China. To enhance customer service and sales structure for growing domestic markets in China, Mabuchi launched its China Sales Promotion & Support Dept. in August 2011, and established Mabuchi Motor (Shanghai) Co., Ltd. Chongqing Branch in
Chongqing, China in November.
China Business Unit Then, in January 2012, Mabuchi inaugurated its China Business Unit (CBU), in which three factors, namely production, sales and technology, are combined with each other, and started product development, mass-production and sales to meet local needs. In line with the second phase of production base reorganization, the company launched a new base to strengthen the existing bases. In November, Mabuchi Motor (Jiangxi) Co., Ltd. started its operations. In November, the second factory of Mabuchi Motor (Yingtan) Co., Ltd. was completed. In December, a new factory specialized for a motor for power window lifters and power seats was completed in
Jiangsu.
Printer/scanner/copier motors December saw the release of an inner-rotor-type brushless motor, and Mabuchi entered the market of an application for driving all-in-one devices, each of which is capable of functioning as a copier/fax/printer. In January 2013, a sales division was established at Mabuchi Motor (Jiangsu) Co., Ltd. and cumulative production and sales quantity of all the motors since the company establishment exceeded 40 billion units.
Building Mexico Mabuchi In August 2014, the company established Mabuchi Motor Mexico S.A. de C.V., wholly owned by Mabuchi Motor Co., Ltd., so as to be closer to clients in North America. From 2010 to 2015, net sales increased from approximately 80 billion JPY to 108 billion JPY. == Company strategy ==