Mackey Saturday design firm (2008–present) After first discussing a potential redesign of
Instagram's logo with Instagram co-founder
Kevin Systrom in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design,
Facebook acquired Instagram for $1 billion. Saturday redrew the app's previous Billabong
webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like
Kellogg's,
Campbell's and
Coca-Cola. The new logo was released in May 2013 alongside the app's new photo tagging feature. Saturday created the logo for on-demand parking service
Luxe. The new, simpler look was launched in July 2015. He also designed the logo for technology company
Hello. In 2018, he created new logos for
Unsplash, a stock photography website; and for
financial technology company Affirm. Saturday is a founder of Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019.
Chermayeff & Geismar & Haviv (2016-19) In 2016, Saturday joined
Chermayeff & Geismar & Haviv as a principal. and has designed iconic logos for companies including
NBC,
Mobil and
Chase Bank. Saturday left the firm in 2019. ==Personal life==