' first kit in 2014–15 Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to
Crespellano. Macron began providing teamwear to
professional football in 2001, its first contract being with
Bologna. Expansion beyond the domestic Italian market began in 2005. In 2014, Macron secured a four-year agreement with
Bolton Wanderers for
naming rights to their home stadium, with the stadium becoming known as the
Macron Stadium from July 2014. Macron supplanted
Reebok as both stadium sponsor and kit supplier. ==Corporate governance==