Mad Decent was founded in 2006 by
Diplo. In 2010, the label moved from
Philadelphia to
Los Angeles. In 2011, it announced the launch of the imprint label Jeffree's as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission." The label gained more attention in 2012 and 2013, with the worldwide success of
Baauer's single "
Harlem Shake", which went viral on
YouTube. Since 2008 the label has created a multiple city Mad Decent Block Party tour throughout the United States. The travelling festival began at a much smaller scale with simply a rented tent, dunk tank and barbecue on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music. The featured artists at the events have expanded from featuring Mad Decent's roster to high-profile artists including
Matt and Kim and
Outkast. For Christmas 2013 the label re-released various singles from the label mixed with Christmas songs. The tracks were compiled into an eight-track EP titled
A Very Decent Christmas. Mad Decent has since released four Christmas albums on the label since then. In 2015, Mad Decent released
Major Lazer's "Lean On," which
Spotify named the most streamed song of all time that year. In 2016, Mad Decent launched a sub-label, Good Enuff, which opened with the song "Echoes" by Fossa Beats. == Associated artists ==