In September 2009, creator Matt Tarses received a new
pilot commitment from CBS, and the network
green-lit the pilot in January 2010 under the original title
True Love. Initial casting announcements begin in February.
Minka Kelly was the first actor cast, to play the role of Kate.
Ashley Austin Morris joined the cast a few days later as Connie, Kate's cousin and best friend. In March, Jason Biggs committed to the series to portray Ben. Other casting announcements included Hal Williams, who signed on in early March to play Earl, who works in the observation deck of the
Empire State Building where Ben and Kate meet. He was expected to narrate the series, but Tyler Labine ultimately performed that function. Fogler was added to portray Larry, who is Ben's best friend, with Wright playing Tiffany, a woman who hires Connie to work as a nanny for her children. Prior to filming the pilot, there were several casting changes. In early April,
Lizzy Caplan signed on to replace Morris as Connie. The pilot episode was directed by
Pamela Fryman. A few days later, CBS placed a 13-episode series order. Caplan described filming the
Mad Love pilot as a positive experience, but decided that she preferred and wanted to look for work on shows more similar to her previous series,
Party Down. Judy Greer came on board in late June to portray Connie, finalizing the series cast. ==Episodes==