Argy started her
TikTok account during the
COVID-19 pandemic and during her last year of university. She posted her first video, a "
thirst trap" in which she wiggles her nose and raises her eyebrows, in March 2021. Her first video to do well on the platform was a retelling of her growing out her pubic hairs to meet
Queen Elizabeth II as a teenager with her mother, and she found further success with a video about a worm in her sister's leg, which she posted in July 2022, going viral. By 2024, it had over 28 million views. After graduating from university, she signed to
United Talent Agency. She also started a YouTube channel in 2022, where she began posting longer videos in which she spoke from inside of her 1996
Vauxhall Astra about self-help. By September 2023, she had over 4.7 million followers on TikTok. Its first episode premiered on
Spotify and on Argy's YouTube channel in October 2023. By July 2024, she had over six million followers on TikTok. In July 2025, Argy was named in
Time magazine's inaugural "
TIME100 Creators" list – branded by the publication as the 100 most influential digital voices in the world – featuring in the "Entertainers" category for her candid TikTok storytelling and her podcast
Pretty Lonesome with Madeline Argy. ==Public image==