Slater and
Eddie Buczynski opened
The Warlock Shoppe, the oldest witchcraft bookshop in
Brooklyn,
New York. grow in profitability. The shop established itself as the central information hub for local witches and the newly emerging
neopagan communities. The two also published a periodical called
Earth Religion News. It was successful but also caused controversy due to its explicit contents and cover designs. In 1974, Slater was initiated into the Gardnerian tradition and assumed leadership of a coven in the late 1970s. In 1972, Slater presented the "Inquisitional Bigot of the Year" award to
NBC during a guest appearance on the
Today show, criticizing an episode of
McMillan & Wife that equated witchcraft with
devil-worship. The crew of
Today physically removed him from the set. More controversy surrounding Slater's actual proficiency in the types of magick he claimed to practice, accusations that he
plagiarized material, his abuse of dissatisfied customers of the Magickal Childe, and outrage over other behaviors he exhibited earned him the nickname "Horrible Herman". Slater frequently lectured as a guest speaker at many colleges. He also appeared with his
familiar companion, a snake named Herman. He also hosted a weekly cable show which aired in Manhattan, called
The Magickal Mystery Tour. The show featured interviews, rituals, music, occultism, and magick instruction. He thought of the show as an Earth religion
700 Club because it spread the word on the Old Religion and asked for donations. == Works ==