MarketMagnet Interactive Studios
Company Profile

Magnet Interactive Studios

Magnet Interactive Studios was a software development company based in Georgetown. Founded in 1989 by designer Greg Johnson as a print and 3D design firm and later joined by businessman Basel Dalloul, the company saw a short-lived software and video game business in the mid-1990s as a subsidiary of the Magnet Interactive Group holding company. The studio was shut down in 1996 after demand dropped due to the advent of the Internet, firing its employees. Only Magnet Interactive Communications, a web development company and separate subsidiary, remained operational.

History
The company was created in 1989 as a print and 3D design firm, and soon switched to developing interactive media. In February 1994, The company changed its name from Magnet Design and Communications to Magnet Interactive Studios. By June 1995, the company employed 212 people and had 300 PC and Mac computers, including an SGI Challenge. At the time, Johnson was chief technical officer and senior creative director, and Dalloul the chairman and CEO. While Dalloul planned for the company to become the United States' largest software developer, around 1997, the company scaled back its software ambitions, citing a drop in demand due to the Internet, reducing the company to 90 employees and pivoting to web development. == Games developed==
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