Fiat Chrysler Automobiles, then-owner of the Jeep brand, filed a complaint in August 2018 with the
United States International Trade Commission to halt sales in the US, saying the design infringed on FCA's copyrights. Mahindra and its North American division filed a public interest statement with the trade commission on August 22, 2018, asserting that FCA's complaints were without merit, and that they had begun proceedings in a Michigan court to enforce a design agreement that it claims to have executed with
Fiat in 2009. On June 11, 2020, the U. S. International Trade Commission affirmed the decision. The
ITC did not find that the Roxor's grill infringes upon Jeep's trademarked 7-slot grill. Rather, the vehicle overall infringes upon Jeep's trade dress used formerly in their CJ series vehicles, and currently on their
Wrangler series vehicles. In particular, the Roxor has "a boxy body shape with flat vertical sides, rear body panels that are roughly the same height as the hood, the door cut-outs that go above the bottom of the side, exterior hood latches, a mostly flat and rounded-edge hood tapering toward the front... and the trapezoidal flared fenders that extend past the grille." While Mahindra has often highlighted the differences between the Roxor and the Jeep, the ITC ruling forced them to redesign the vehicle. Acknowledging the Roxor's similarities to Jeep vehicles, Rick Haas, Mahindra Automotive North America
CEO and President, stated that the Roxor is "actually a
CJ," and that "everyone understands that our vehicle is a CJ." In December 2020, the International Trade Commission issued its final ruling and determined that Mahindra's redesigned 2021 Roxor does not infringe on the "Jeep Trade Dress" claimed by
Fiat Chrysler Automobiles. == References ==