MarketMaimai (video game series)
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Maimai (video game series)

Maimai is an arcade rhythm game series developed and distributed by Sega, in which the player interacts with objects on a touchscreen and executes dance-like movements. The game supports both single player and multiplayer gameplay with up to 2 players per cab. The game is mainly available in Japan, with an English-language version available to overseas regions including Southeast Asia, Taiwan, Hong Kong, South Korea, Australia, New Zealand, and the United States along with a simplified Chinese release for China.

Versions
The Pink Plus version of the game was location tested in the United States at Dave & Buster's in Irvine, California in December 2016, and was also tested at Round 1 in Puente Hills, California in January 2017. In July 2019, Sega released Maimai DX (Deluxe), a reworked version of the game which featured new, second-generation cabinets. In the US, several of these cabinets were installed at Round 1 locations in 2021, while in Europe, arcades such as Arcade Club began to install them starting around 2020. The international version of Maimai DX BUDDiES has undergone location tests in the United States, with appearances at Round 1 in Puente Hills, California (24 May to 14 July 2024), Dave & Buster's in Dallas, Texas (6 August to 24 November 2024), and Velocity Esports in Schaumburg, Illinois (20 December 2024 until the store's closure on 5 March 2025). Following these tests, Sega showcased Maimai DX at Amusement Expo International 2025 in Las Vegas on March 19 and 20, acting as the game's official Western debut. From September that year, cabinets began officially shipping to Round 1 locations across the United States, starting in California. Cabinets have also been shipped to other American arcades, including Dave & Buster’s and Kiddleton locations. == Gameplay ==
Gameplay
Overview The defining feature of Maimai's arcade cabinet is its striking resemblance to a front-loading washing machine. Early advertisements and promotional materials contained different joke catchphrases, such as 'It's not a washing machine!' and 'No water.' At its first deployment test, Maimai had 'No washing' written on its cabinet. Early in development, the original concept was actually a music player instead of a rhythm game. Up to 2 players can play per cabinet, and up to 4 players can play together with more cabinets. The motherboard can be accessed using the back door on the right side. The original design was revealed to have been made in collaboration with Sharp in Sega's Maimai LIVE 2014 Washing Festival event. To save their personal play data, players can use an 'Aime' IC card with the machine to log into their account. From 25 October 2018 onward, with the introduction of the Amusement IC standard In July 2019, this integration was removed with the release of Maimai DX, and video recording was replaced with a static camera to save commemorative photos at the end of a game. Since the cabinet uses only one computer for both players, if a player is already playing on a machine, the second player's input will not work at all until the end of the game. The background image during this time states "Please wait until the current game is finished!" alongside the music video of the currently playing song if there is any. Various kinds of notes will appear at the centre and approach the outer rim of the circular touchscreen. The player must tap, hold or slide on the touchscreen or surrounding buttons in time with the music, depending on the type of note. There are 5 types of input-timing judgements (ranging from least to most accurate to timing): 'Miss', 'Good', 'Great', 'Perfect' and 'Critical Perfect', as well as showing if they are 'Late' or 'Early'. In-game settings can be toggled to enable different displays to show the different types of judgements based on the player's preference. The types of notes in the game include: • Tap: A pink circular ring, requiring a single tap when it reaches the edge of the screen. • Hold: A pink hexagonal bar, requiring holding for the entire length. In Finale and earlier versions, releasing early or midway and pressing down again will result in lower score/accuracy and a 'Fast/Late Perfect', 'Great' or 'Good' rating. As of DX, hold notes can be released partway through so long as the note is held for at least 80% of the total duration. Worth two Taps. • Slide: A star followed by a path. The star counts as a Tap and is always followed by a slide path worth three Taps often starting one beat after the star is tapped. The player must trace along the path and finish it when the star reaches its end. • Paired: A combination of two (or more) Tap, Hold, or Slide notes, which are colored yellow in order to signify them being needed to be activated at the same time. • Touch: A blue square-like note (yellow when two or more notes) that sits on the screen and requires a single tap when the outside arrows close in. Worth one Tap. • Touch Hold: A multicolored square-like note (rotated 45°) that sits on the screen and requires holding for the entire length. Worth one Hold. • Break: A red-yellow ring/star that requires a single tap and is worth five times as much as a Tap, requiring a 'Critical Perfect' for the full score of the note. Breaks can be paired with a normal Pair note or another Break note. As of Maimai DX FESTiVAL, charts can also include Hold notes and Slide paths that have the Break attribute, and they too count as a Break note. • EX: Non-Touch/Slide path notes (including break notes since Festival) that glow brighter than other notes. Any non-'miss' judgment is a 'Critical Perfect', unless it is an EX Hold note that has been released early, which results in lower accuracy as per usual. Like other touch-based rhythm games, such as Chunithm and Wacca, many players wear gloves during gameplay in order to dampen the impact of hitting buttons and allow for easier sliding on the screen's surface, as well as to minimize injuries caused by friction, especially while playing at higher difficulties. Songs The game's song library is regularly updated. Each song has a unique background image or music video. Currently, songs in Maimai are sorted into categories based on where they originated from, with the main categories being: • POPS & ANIME: J-pop songs and anime soundtracks released under mainstream labels. • Niconico & VOCALOID: Songs originally uploaded to Niconico, or using a voice synthesizer such as Vocaloid, CeVIO AI, or Synthesizer V. • Touhou Project (東方Project): Arrangements of soundtracks from the Touhou Project bullet hell franchise. • GAME & VARIETY: Songs originating from other games, as well as independently released music. • Maimai: Songs exclusively commissioned for Maimai. • ONGEKI & CHUNITHM: Songs originating from and Chunithm, two other rhythm-based games also developed by Sega. All songs may also be sorted into another category at a time, such as release version, numerical difficulty level, and alphabetical order. Each song has four or five playable difficulty levels for its charts. The four regular difficulty levels are Basic, Advanced, Expert, and Master. Previously, there was also a fifth 'Easy' difficulty lower than Basic, but it was removed entirely in DX. Some songs have an additional Re:MASTER chart which may be added either on release or in a later version. For songs added within the latest three versions of Maimai, As of CiRCLE, achieving "All Perfect" on a chart gives one additional rating point to it. Maimai NET Maimai NET (now Maimai DX NET) is Maimai's website for players to access their account. To enable these services, a Sega ID or other IC card with play data has to be linked. In earlier versions (pre-DX), if the game cabinet had a camera installed, players could record one of their played songs and access them on the Maimai NET website, which could then be downloaded and posted to sites like Niconico and YouTube. == Series ==
Series
Maimai – the first version of the first generation Maimai cabinet, released 11 July 2012 • Maimai PLUS – released 13 December 2012 • Maimai GreeN – released 11 July 2013 • Maimai GreeN PLUS – began location tests on 31 January 2014 and was officially released on 26 February the same year • Maimai ORANGE – released 18 September 2014 • Maimai ORANGE PLUS – released 19 March 2015 • Maimai PiNK – released 9 December 2015 • Maimai PiNK PLUS – released 30 July 2016 • Maimai MURASAKi – released 15 December 2016 • Maimai MURASAKi PLUS – released 22 June 2017 • Maimai MiLK – released 14 December 2017 • Maimai MiLK PLUS – released 21 June 2018 • Maimai FiNALE – the last version of the first-generation cabinet, released 13 December 2018. Official online service in Japan ended in 3 September 2019. • Maimai DX – the first version of the second-generation Maimai cabinet, released 11 July 2019 • Maimai DX PLUS – released 23 January 2020 • Maimai DX Splash – released 17 September 2020 • Maimai DX Splash PLUS – released 18 March 2021 • Maimai DX UNiVERSE – released 16 September 2021 • Maimai DX UNiVERSE PLUS – released 24 March 2022 • Maimai DX FESTiVAL – released 15 September 2022 • Maimai DX FESTiVAL PLUS – released 23 March 2023 • Maimai DX BUDDiES – released 14 September 2023 • Maimai DX BUDDiES PLUS – released 21 March 2024 • Maimai DX PRiSM – released 12 September 2024 • Maimai DX PRiSM PLUS – released 13 March 2025 • Maimai DX CiRCLE – released 18 September 2025 • Maimai DX CiRCLE PLUS - released 19 March 2026 == Characters ==
Characters
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Gallery
File:Maimai.JPG|First generation Maimai cabinets in Japan, 2012 File:Maimai green plus cabinets.jpg|Three people playing on Maimai GreeN PLUS cabinets in Japan, 2014 File:Maimai pink.jpg|A man playing Maimai PiNK PLUS in Japan, July 2016 File:Maimai FiNALE at BYOC Zone 20251116.jpg|Maimai FiNALE cabinet in Taipei, Taiwan, 2025. File:Maimai DX Plus Intl.jpg|Maimai DX PLUS cabinet in Sydney, Australia, 2020 File:Maimai DX Splash Intl.jpg|The same cabinet running Maimai DX Splash, 2021 File:Maimai arcade.jpg|Maimai DX BUDDiES (known as 舞萌 in Chinese) in Changzhou, China, 2024 File:Maimai DX PRiSM Cabinet.jpg|Maimai DX PRiSM cabinet in Perth, Australia, 2025 ==Notes==
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