Acting career In the early part of 2015, Mendoza posted a
Dubsmash compilation on Facebook, where she impersonated
Kris Aquino; the video went viral with one million views overnight. This earned her the title "Queen of Dubsmash" in the Philippines. Subsequently, she was cast as
Yaya Dub (also known as Divina Ursula Bukbukova Smash and first appeared on July 4, 2015. Her character in the segment was paired with fellow
Eat Bulaga! co-host
Alden Richards that was done without any script, on July 16, 2015, in the
romantic-comedy sketch portion of the show titled "
Kalyeserye." The couple became popularly known as
AlDub, a combination of Richards' first name and Mendoza's character in "Kalyeserye." Their pairing resulted to their wide exposure and to the further increase of the TV ratings of
Eat Bulaga! her first appearance in an actual
teleserye. In December 2015, she appeared as a guest star in the TV sitcom
Vampire Ang Daddy Ko and in the Sunday noontime variety show
Sunday PinaSaya. Mendoza and Richards starred in a
2015 Metro Manila Film Festival (MMFF) entry entitled
My Bebe Love #KiligPaMore together with
Vic Sotto and
Ai-Ai de las Alas.
Jose Javier Reyes, the director of the film, confirmed the inclusion of Mendoza in the motion picture. Mendoza plays Anna Carillo, the stubborn and rebellious child of Vic Sotto's character. She was given the Best Supporting Actress award by the MMFF for her role. In November 2015, they appeared in
GMA Network's
station ID for Christmas. Even though she appears in GMA, she is not a member of the
GMA Artist Center and her career is being managed by Triple A, the talent management arm of
Antonio P. Tuviera who is the executive producer of
Eat Bulaga!. Mendoza participated in the Lenten season drama specials of
Eat Bulaga! in March 2016. She reprised her role as Divina/Yaya Dub in
Kaputol ng Buhay and starred as Dani in
God Gave Me You where she won the Darling of the Screen award and was nominated for Most Dramatic Performance by a Lead Star in
Eat Bulaga!'s 3rd EB Dabarkads Awards held on April 2, 2016. Mendoza and Richards starred in film
Imagine You and Me as lead actors. Some of the scenes of the film were shot in
Como,
Italy. In 2017, Mendoza and Richards starred in their first
prime time television series
Destined to be Yours where Mendoza played the role as Sinag Obispo, a radio DJ and the love interest of Benjie Rosales who is an architect played by Richards. In October 2017, Mendoza and Richards headlined in an
Eat Bulaga! produced
television film entitled
Love is... with
Adolf Alix Jr as the director. Since December 2017, Mendoza frequently appears playing different guest roles in
Daig Kayo ng Lola Ko.
Modeling and endorsements Mendoza and Richards have done a number of product endorsements while Mendoza also appeared in a number of advertisements by herself. She has appeared as the cover girl for
Meg magazine and
Preview magazine for November 2015. Mendoza and the cast of "
Kalyeserye" segment were featured on
YES! magazine's November 2015 issue. a special issue of
YES! magazine, and
Inside Showbiz and
PeopleAsia in December 2015. Aside from being in the cover of
PeopleAsia, Mendoza together with Richards received the People of the Year award in 2016 from the magazine. In recognition of Mendoza's effectiveness as a product endorser, she became the Trinitian Awardee for Most Valuable Female Advertising Endorser during Platinum Stallion Awards (Awards for Advertising) in 2016. Mendoza and Richards were on the cover again of the January 2016 issue of
YES! magazine. On the same month, the couple was the first showbiz personalities to land on the cover of
BizNews Asia. In the 2016 calendar of
Disney Channel Asia, Mendoza appeared as
Elsa from the
Disney film
Frozen. Mendoza appeared in the February 2016 issue of
Cosmopolitan magazine with Richards and
Esquire Philippines with
Jose Manalo,
Wally Bayola and
Paolo Ballesteros. In July 2016, Mendoza together with Richards appeared on the cover of
YES! magazine for the third time and led the magazine's list of Most Beautiful Stars of 2016. In the same month, Mendoza landed in the 21st rank of
FHM Philippines' 100 Sexiest Women for 2016 as a new entry while in July 2017, she climbed a few notches higher and ranked as the 9th sexiest woman. For its 25th anniversary, Mega Magazine named Mendoza as one of the Philippines' "25 iconic women" and she was one of the 25 different covers of their hard bound book Mega Stories. She was also featured on the cover of the
Cosmopolitan Philippines magazine's 20th anniversary special. According to Soltero Salazar of the Association of Philippine Advertisers in June 2017, Mendoza surpassed Kris Aquino as the top celebrity endorser in the Philippines. Soltero added that Aquino has been a top endorser since the 1990s but when she departed from
ABS-CBN in 2017 making her rarely seen in television, the advertisers preferred Mendoza instead. With 30 product endorsements in 2016, Mendoza became a top endorser due to her popularity and wholesome image. and was launched on October 26, 2017. and according to its short description, an unfiltered version of her personal blog. Her book was already sold out in just four hours after a bookstore announced its availability.
Music career Mendoza wrote and interpreted "Imagine You and Me," the theme song for the 2016 movie of the same name. The music for the song is done by
Vic Sotto with arrangements by Jimmy Antiporda. A duet version of the song was also released for the film. In June 2018, Mendoza signed a record deal with
Universal Records.
Neocolours lead vocalist Ito Rapadas is the over-all producer of Mendoza's first album. ==Personal life==