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Mainichi Broadcasting System

JOOY-DTV, branded as Mainichi Broadcasting System , is a Japanese television station serving as the Kansai region key station of the Japan News Network. It is owned and operated by Mainichi Broadcasting System, Inc., a subsidiary of MBS Media Holdings, with its studios based in the Kita-ku ward of Osaka.

Overview
MBS is a core station of the Japan News Network (JNN), with TBS TV serving as its key station. MBS is a member of the "Five Company Federation" (comprising MBS, TBS, HBC, CBC, and RKB) and is a major shareholder of TBS Holdings. It distributes G-Guide EPG data and previously distributed analog G-Guide program data to Tokushima Prefecture, where Shikoku Broadcasting, the only commercial TV station there, is affiliated with NNN/NNS. For 16 years and one month, from the start of TV broadcasting until the networking issues were resolved, MBS was a key station of NET (now TV Asahi) and was subsequently affiliated with the All-Nippon News Network (ANN) upon its launch. During this time, Tokyo Channel 12 (currently TV Tokyo) was also affiliated with the station. With the complete transition to digital terrestrial broadcasting on July 24, 2011, the listings in newspapers and TV information magazines changed from "Mainichi TV" (or "Mainichi"), which had been used since the start of television broadcasting, to "MBS TV" (or "MBS"). In the terrestrial digital TV G-Guide, it is listed as "MBS Mainichi Broadcasting". Until July 23, 2011, the general name was Mainichi Broadcasting Television, and when it was simply referred to as MBS during the analog era, it was listed as Mainichi TV in the radio and television columns of newspapers. On April 1, 2017, the trade name was changed to "MBS Media Holdings", and both TV and radio broadcasting businesses were taken over by the "(New) Mainichi Broadcasting". Subsequently, on April 1, 2021, "MBS Radio Co., Ltd.", newly established as a wholly owned subsidiary of MBS Media Holdings, took over the radio broadcasting license and business held by Mainichi Broadcasting, while Mainichi Broadcasting moved exclusively to television (changing callsign JOOR-DTV to JOOY-DTV). Among the broadcasting stations in Osaka, the company, Asahi Broadcasting Television, and Kansai Television are the three companies that opened earlier than their respective key stations in Tokyo (TBS Television, TV Asahi, and Fuji Television). This occurred because these three companies and the three key stations were unaffiliated at the time of their establishment. Despite being the oldest station in Japan to start radio broadcasting, MBS was the fourth station in Osaka to start TV broadcasting. This was roughly the same time as Asahi (Nippon Educational Television (NET TV) at that time), though MBS was one month behind. Conversely, Yomiuri TV and TV Osaka were established with the intention of joining their respective key stations, so they opened later than those key stations. MBS has a strong connection with RKB Mainichi Broadcasting; the stations have co-produced and co-sold radio programs. On television, even during the pre-1975 era, Kyushu Asahi Broadcasting (KBC) sold in-house programs that were not organized or sponsored networks. They jointly established a health insurance union and present aspects of sister companies. Additionally, the remote control key ID for analog master stations and digital broadcasting is also "4". The station has a close relationship with Mitsubishi UFJ Bank and Resona Bank. MBS was involved in the establishment of FM802 as a major shareholder alongside Nippon Broadcasting System. At the time of its establishment, it was organized by Nippon Broadcasting System, and the sales manager was seconded from Mainichi Broadcasting System. The stations often co-host events. In July 2019, a disaster information sharing partnership agreement was signed between FM802 and FM COCOLO, which is operated by the company. ==History==
History
Early history On June 1, 1958, New Japan Broadcasting changed its company name to Mainichi Broadcasting. Concurrently, Mainichi Broadcasting set up a television studio on the 8th and 9th floors of the south building of the Mainichi Osaka Kaikan, which was under construction, and built a signal transmitting station on the summit of Mount Ikoma. "Kansai Education and Culture Broadcasting", which had applied for an educational television license, also merged with MBS. and construction began in April 2011. On July 24, 2011, at noon, MBS, along with other television stations in the Kansai region, ceased analog broadcasting as part of the digital television transition across most Japanese prefectures. The MBS building expansion was completed on September 4, 2013. The new structure was named "B Building," while the main building was designated "M Building." These names are derived from the initials of MBS. At the time the B Building began operations, there was no facility officially named "S Building." The B Building held its grand opening on April 4, 2014, at 11:07:09. The timing was chosen to represent MBS TV's channel number (4) and MBS Radio's frequency (1179 kHz). The B Building houses two television studios, offices, and a heliport. It stands approximately 36 m high (reaching about 117 m above ground including radio towers). Additionally, the relay truck depot in Senrioka was consolidated to this location. The conventional office building (renamed "M Building" following the completion of the B Building) was connected to the new structure via corridors on the 2nd, 12th, and 13th floors. On April 20, 2015, the master control room was updated to a new system located in the B Building. In 2017, the television and radio operations of MBS were taken over by the second incarnation of Mainichi Broadcasting after the company restructured into MBS Media Holdings. In 2018, to mark the 60th anniversary of MBS TV, construction began on the second floor of the M Building to renovate it into a "Live Center," aiming to improve live broadcasting capabilities and strengthen cooperation between news and production departments. Following the remodeling of the space, including Studio C (Galaxy Studio), into an "Information Floor" linked to live information programs, the center began operations on January 28, 2019. Additionally, the "Chapla Stage" on the first floor of the M Building was renovated to incorporate it into the Live Center. Spin-off of radio operations On May 28, 2020, MBS announced that it would spin off its radio division into a separate company known as MBS Radio, leaving the MBS entity as a sole television broadcaster. The split was completed by April 1 of the following year, and as a result, the TV callsign was changed to JOOY-DTV. ==Programming==
Programming
Animeism • • • Drama Shower ==See also==
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