The song marks Pop Smoke's first release as a lead artist following
his death in February 2020. The track was first announced a day before its release, on June 11, 2020, by Pop Smoke's manager,
Steven Victor, who announced the delay of Smoke's debut album and instead released "Make It Rain" as the lead single on the day the album was originally scheduled for release. Victor stated that out of respect for the
George Floyd protests, "we have decided to delay the release of his album out of respect for the movement". Victor also helped launch the Victor Victor Foundation, a non-profit organization which works to support Black youths through voter registration efforts and aid programs focused on mentorship and emotional support. Rebel has been incarcerated since 2014, when New York police rounded the whole SG group up and charged them with gang-related crimes. Hence, Rebel's verse was recorded telephonically. ==Composition==