A promotional video for "Make Me Wanna Die", known as the "
viral version", was directed by Patrick Dwyer and released on May 11, 2010. The video, shot at the
Hotel Chelsea in
New York City, features live performance clips and backstage footage of the band. Momsen explained the concept of the video to
MTV News, saying, "[T]o try and emulate kind of an epic-y song that's almost like a film, it was a challenge to come up with a treatment. So I guess we sort of decided to make it like a
death march. You can't live anymore in this world, and you're on your way to your death, and you're seeing everything you're passing, and stripping yourself of your belongings on your way to your grave." According to Momsen, the video was "held up in legal for a long time because I was 16 when we shot that. We couldn't release it because, yes, I actually got naked." The video was ultimately released on September 15, 2010, to the
iTunes Store in the US. ==In film and television==