) campaigners marched in Edinburgh on July 2, 2005. The
Make Poverty History campaign in Great Britain and Ireland is a coalition of charities, religious groups, trade unions, campaigning groups and celebrities who mobilise around Britain's prominence in world politics, as of 2005, to increase awareness and pressure governments into taking actions towards relieving
absolute poverty. The symbol of the campaign is a white "
awareness bracelet" made of cotton or silicone. Usually, on the band the words would be written in black, with the "Poverty" word a lighter shade. A "virtual" white band was also available to be displayed on websites. Television advertisements ran for many months, urging people to speak to their representatives about stopping poverty. However, the
Office of Communications (Ofcom) banned the ads, deciding that the ads were "wholly or mainly political" in nature, since they aimed to "achieve important changes". The three demands of the campaign were: •
"Trade Justice" •
Drop the debt •
More and "better" aid None of these aims were new (there were many attempts over the preceding decades to promote them), but the scale of the 2005 campaign dwarfed previous efforts. On January 31, 2006, the majority of the members of the campaign passed a resolution to disband the organisation, arguing that the British coalition had only agreed to come together formally for a limited lifespan, to correspond with Britain holding the presidency of the EU and
G8. Approximately forty groups argued against the dissolution. On January 23, 2013, the
Enough Food For Everyone IF campaign was launched, by a group of over 100 aid organisations and religious groups. Sometimes called
Make Poverty History 2, or simply the
IF campaign, the new undertaking is the biggest of its kind since the original
make poverty history campaign of 2005. It coincides with Britain once again assuming presidency of the G8. The central theme of the campaign concerns ending
hunger, with four strands aimed at tackling the root causes: • the need for wealthy nations to keep their promises on aid. • the need to combat
tax avoidance. • the need to combat
land grabs • the need for greater transparency from governments and large corporations, concerning their actions that impact on hunger. The launch of the campaign was welcomed by Britain's prime minister David Cameron, and supported by international figures such as
Bill Gates and Archbishop
Desmond Tutu. On June 8, the IF campaign mobilized about 45,000 people to demonstrate in
Hyde Park, while a hunger summit underway elsewhere in London saw £2.7 billion in new commitments made to tackle hunger. Speaking on the eve of the June 2013
G8 summit at
Lough Erne, the
Archbishop of York delivered a message on behalf of the
IF campaign, calling on world leaders to take substantive action to relieve hunger, saying it is a scandal that malnutrition is allowed to lead to the death of a child every ten seconds. The IF campaign coalition commissioned an external evaluation of the campaign. The evaluation report assesses progress against objectives and captures learnings for future work.
Events Make Poverty History set out a timescale revolving around the
31st G8 summit in
Gleneagles, Scotland on July 6, 2005. The campaign was given a high-profile launch on British television on New Year's Day 2005 in a special edition of
The Vicar of Dibley, written by
Richard Curtis, who pledged support for the campaign during 2005. The same issues were highlighted in Curtis' television drama
The Girl in the Café, in an episode broadcast on June 25 on the
BBC One channel in the UK on the
HBO channel in the U.S. and on ABC TV in Australia. • Britain assumed presidency of the
G8 on January 1, 2005, and hosted the summit with poverty in Africa being, at least nominally, a major topic for discussion. • The
Commission for Africa, launched by
Tony Blair in February 2004, aimed to help create a strong and prosperous Africa. Their report, published in March 2005, was a focal point for the British presidency of the G8. • In the second half of 2005, Britain held the
EU presidency. • July 1, 2005, was the first international "White Band Day", a worldwide day of action. • July 2 – Over 225,000 protesters demonstrated in
Edinburgh to promote the campaign's demands. The movement was characterised by rifts between Oxfam and the other participating organisations, partly over tactics and partly due to concerns that Oxfam was too close to
Tony Blair and New Labour. ==Canadian campaign==