In 1900, Chinese merchants started establishing shops selling daily necessities, gold, and clothing. Since 1916, the southern part of Malioboro had become known as
Pecinan. Even a 1925 map identified the southern section beyond the Jalan Dagen intersection and Malioboro as Jalan Pecinan. The street was for many years two-way, but by the 1980s had become one way only, from the railway line (where it starts) to the south - to
Beringharjo market, where it ends. The largest, oldest
Dutch era hotel, Hotel Garuda (currently
Grand Inna Malioboro), is located on the street's northern end, on the eastern side adjacent to the railway line. It has the former Dutch era Prime Minister's complex, the
kepatihan, on the eastern side. For many years in the 1980s and later, a cigarette advertisement was placed on the first building south of the railway line - or effectively the last building on Malioboro, which advertised
Marlboro cigarettes, no doubt appealing to locals and foreigners who would see a
pun with name of the street with a foreign product being advertised. It does not reach the walls or grounds of the
Yogyakarta palace, as Malioboro ceases in name adjacent to the
Beringharjo market (on the eastern side as well). From this point the street changes name to Jalan Ahmad Yani (Ahmad Yani Street, currently Margo Mulyo Street) and has the former Governors residence on the western side, and the old Dutch
Fort Vredeburg on the eastern side. ==Malioboro Night Festival==