The company was founded in 1974 by chairman and CEO
René Malo in
Montreal,
Quebec as Les Films Rene Malo. It will soon expand to home video distribution in 1983. In late 1983, it was a founding partner of Videoglobe with many other companies, including Cinepix Inc. and The Multimedia Group of Canada, among others. In 1987, Malofilm was a founding member of Image Organization with several other companies, notably Nelvana and New Star Entertainment. In 1995, Malofilm acquired Desclez Productions and
Megatoon Entertainment Group (MEG). In 1996, Malofilm acquired
ReadySoft Incorporated, a well known Canadian software company. Also that year, it bought out California film studio Image Organization for $1.8 million. In 1997, Malofilm changed its name to Behaviour Communications, after Malo was forced to retire from the company for health reasons. On March 26, 1998, it bought out
MDP Worldwide for $19.3 million, and changed its name to Behaviour Worldwide. In 1999, Behaviour Interactive was sold to Rémi Racine and some investors, and was renamed Artificial Mind & Movement Inc. (A2M) the following year (it later returned to the name
Behaviour Interactive in 2010). In 1999, Behavior Communications was renamed Les Films Séville, after a hostile merger with Industry Entertainment, and was acquired by
Entertainment One in 2007. On May 31, 2000, Behaviour Worldwide was sold to MDP's old management, which changed its name back to MDP Worldwide. In 2012, Les Films Séville merged with Alliance Vivafilm, which was acquired by Entertainment One, and the new entity kept the name
Les Films Séville. From April 2014, the distribution of films under the Alliance Vivafilm brand was stopped in favor of distribution solely under the
Les Films Séville brand. Entertainment One shut the division down in June 2022. Months later, distribution rights to its back catalogue for all media excluding physical media were acquired by
Immina Films, a new independent company launched by former Séville president
Patrick Roy. == References ==