Critical response "Mama" received mixed reviews from music critics. The
Daily Mirror criticised the song saying "Yuk! We don't want our Spice Girls sweet, ta very much. They should concentrate on the raunch and let
Daniel O'Donnell take care of the mums." Dev Sherlock of
Yahoo! Music Radio called it a "glossy ballad that would do
Mariah Carey proud".
Edna Gundersen of the
USA Today said that their album
Spice "is assembly-line dance-pop", adding that "only the funky '
Say You'll Be There' and touchingly cornball 'Mama' hint at depth". In a review of their album
Spice, Ken Tucker from
Entertainment Weekly called it "a fearlessly corny ballad", and added that it "will likely keep them from being
one-hit wonders in America". Melissa Ruggieri of the
Richmond Times-Dispatch said that in the song, the girls "are sunny vocalists who harmonize with perfumey sweetness when called upon". Daniel Incognito of Sputnikmusic said that in "Mama" the group "sing with heartfelt emotion", and added that "their somewhat amateurish singing is brought up and pushed along by the production crew, harmonising nicely into a stirring pop
hook".
Chart performance in Toronto, Canada, during the Return of the Spice Girls tour, with the backdrop screens showing a picture of their mothers. "Mama" was released in the UK as a
double A-side single with "
Who Do You Think You Are" on 3 March 1997. It debuted on the
UK Singles Chart at number one on
Mother's Day, with sales of 248,000 copies, becoming the group's fourth consecutive chart-topper. It spent three weeks at number one, nine weeks in the top forty, fifteen weeks in the top seventy-five, earning a
platinum certification by the
British Phonographic Industry (BPI). "Mama" was commercially successful in Europe. It peaked at number three on the
Eurochart Hot 100, and performed similarly in other European charts. It became the group's third number-one single in Ireland, and peaked inside the top ten in Belgium (both the Flemish and French charts), Germany, the Netherlands, Sweden, and Switzerland. "Mama" was released as a standalone single in Austria and Finland. In Austria, it was released on 23 March 1997, debuting on the
Ö3 Austria Top 40 at number thirty-one. It peaked at number one in its ninth week, and remained fifteen weeks on the chart. In Oceania, its commercial performance was generally positive, though not as overwhelming as their three first singles. In New Zealand, it debuted on 23 March 1997 at number ten, while their three first singles were slowly descending from the chart. It peaked at number six and stayed fifteen weeks on the chart. In Australia, it did not perform as well as their previous releases. On 27 July 1997, it debuted on the
singles chart at number thirteen, but was unable to reach a higher position and dropped off the chart after fourteen weeks. ==Music video==