19th and 20th century The company was founded in 1862 by Kaspar Tanner in the Swiss village
Dintikon as a ropery and moved to nearby
Lenzburg in 1878. In 1898, Kaspar's son Oscar took over the company, which grew significantly in the following decades, particularly during
World War I. From 1919, the company bore the name
Seilwarenfabrik AG Lenzburg. Oscar Tanner left the company in 1924. From 1943, the products of Seilwarenfabrik AG Lenzburg were marketed under the brand Mammut; during the rebranding, the
mammoth (German word:
Mammut) was introduced as the company logo. who renamed it
Arova Mammut AG in 1984 and moved its seat to
Seon,
Switzerland, in 1992, where the company has been based ever since. In 1989, the backpack manufacturer Fürst was acquired.
21st century In the new millennium, the company, which has been using the name
Mammut Sports Group AG since 2003, Raichle then covered the mountain, trekking, hiking and multifunctional footwear submarkets within the Mammut Sports Group. In spring 2009, the Raichle brand was discontinued in favor of a uniform brand identity, and the products have been marketed under the Mammut brand since then. On July 1, 2011, the Mammut Sports Group took over the company Snowpulse, a manufacturer of
avalanche airbags. A report in the
Handelszeitung ranked the company among the "
Hidden champions" in 2008. The original central distribution warehouse was located in
Memmingen until the end of 2012 due to the need for expansion to match the company's growth. In late 2012, the new central distribution warehouse in
Wolfertschwenden near Memmingen opened, and the company's logistics were also relocated from Seon to Wolfertschwenden. In 2016, the Mammut Sports Group closed its rope production in Seon due to the strong
Swiss franc and the resulting high production costs in Switzerland. The facilities for the production of mountain ropes were sold to the Austrian company Teufelberger. In December 2019, Conzzeta announced its intention to divest the Mammut Sports Group. The reason given by Conzzeta was to focus more strongly on its core business, sheet metal processing. In April 2021, it was announced that the Mammut Sports Group would be sold to the London-based investment company Telemos Capital, whose founder and president is Philippe Jacobs of the
Jacobs family. The completion of the sale was announced on June 30, 2021. In 2023, the Mammut Sports Group expanded its business activities to
South Korea, a further expansion of the company's Asia business after
China and
Japan. Since 2024, Mammut has been managing the Austrian market as a direct sales company after the indirect sales company Mammut Sports Group Austria GmbH was discontinued. From fall 2024, the Austrian market will be covered by a newly founded subsidiary; this is already the case in countries such as Switzerland and Germany. In 2024, the
Fear Wear Foundation mentioned that Mammut had started production in Ethiopia. Mammut Sports Group expanded its sales network in January of 2025 by partnering with Trail House Sales & Marketing Group and Redstone West. The partnership brings Mammut to more Western U.S. regions that Trail House and Redstone West already covered. == Products and brands ==