The building was required to accommodate existing growth at the
Daily Express during the 1930s. During this decade the
Daily Express was the most circulated newspaper in the world, with sales of up to 2.25 million.
Max Aitken, Lord Beaverbrook, owner of the
Daily Express, commissioned three buildings in London, Manchester and Glasgow which would help accommodate this growth. Beaverbrook stipulated that all three buildings should be of the highest architectural quality, and assigned renowned engineer Sir
Owen Williams to assist in the delivery of them. The
London building opened in 1931, followed by the Glasgow building in 1937 and the Manchester building in 1939. Although similar to both buildings, it was uniquely different with Williams acting as engineer and architect; the former two were both designed by Ellis and Clark. The Glasgow and London buildings were designed by chartered architects while Williams, although not a qualified architect, was a competent designer. The interior of the London building is lavishly decorated, but suffers from a poor and dense site. The architecture of the exterior and site of the Manchester building is regarded as superior which allows the building to shine. Williams kept the design simple, preferring curved corners, cantilever roof rails and a three-storey turret; all these features share more in common with a
Futurist Streamline Moderne design rather than
Art Deco. The initial client of the building, the
Daily Express, left Manchester in the late 1980s, possibly because other buildings in the area were in a poor state of repair. ==Architecture==