The Alphonso is prized in domestic and international markets for its taste, fragrance and bright color.
Import bans An import ban imposed in 1989 by the United States on Indian mangoes, including the Alphonso, was lifted in April 2007. However, the mangoes needed to be treated before entering the country in order to stop the introduction of non-native
fruit flies, destructive fungi, and other pests that could harm American agriculture. The
European Union imposed a ban beginning in April 2014 on import of mangoes after finding "non-European fruit flies" in some consignments, creating a significant threat to
UK salad crops. The Indian government had described this decision as arbitrary and businesses claimed they would suffer financial losses due to the ban. In January 2015, the
European Commission lifted the ban following significant improvements in the Indian mango export system. ==References==