Set up initially to boost the local advancement of the Ōtaki community through connection to the wider world of Indigenous creativity and innovation, it is now an extended festival throughout the Wellington region. The vision of "Embed my native soul in film" describes the festival's intention to become the Native "
Sundance Film Festival". The Māoriland Film Festival support new local indigenous filmmakers including having a Māoriland Rangatahi Strategy. This vision is for rangatahi (young people) to be creatively connected across the Indigenous world. The festival started in 2014. Since then it has grown to be the largest presenter of Indigenous screen content in the Southern Hemisphere, with a year-round programme of events that include industry-focussed events, emerging technology (VR/AR/XR), a lecture series, NATIVE Minds, sound and stage performances, a full visual arts programme and Toi Matarau. == People ==