Cooney began her online presence on June 17, 2011, by
livestreaming on broadcasting service
YouNow, creating her
YouTube channel later that year. Her first three videos amassed over 7.5 million views. Cooney's YouTube content mainly consists of clothing
hauls,
vlogs about her daily life,
cosplay outfits, and makeup tutorials. where she had over 400,000 followers as of 2022. She is known for her
emo style, characterized by her "extraordinarily long, dark hair,
gothic lace dresses, and bold, multi-colored makeup looks." On November 16, 2018, Cooney starred in the video for
Niki DeMar's song "Anthem for the Judged". She was nominated and a finalist for "YouTuber of the Year" for the
12th annual Shorty Awards in 2020. Cooney has faced criticism and allegations that her content encourages eating disorders among viewers, with critics raising concern about her influence on her young fans. Cooney is a popular figure in online
pro-ana communities, where her videos and images are used as
thinspiration, although she does not explicitly promote
anorexia. In 2015, viewers began expressing concern about her weight loss. In 2016, a
Change.org petition titled "Temporarily Ban Eugenia Cooney off of YouTube" went
viral and received 18,000 signatures, although it was later removed for "violating community guidelines". In response to the petition, Cooney denied having a problem and said that she did not intend to be a bad influence. The video was viewed over 27 million times in a month. The reaction to "The Return of Eugenia Cooney" was mixed, with some viewers and
mental health experts raising concerns about the future of her treatment, as well as the possible impact on Dawson's mostly young, female audience. Cooney resides with her family in
Greenwich,
Connecticut, and had a residence in
Los Angeles, California. == Awards and nominations ==