Youth Marcel Gottlieb was born on 14 July 1934 in Paris to parents of Romanian and Hungarian
Ashkenazi Jewish descent. His father, Ervin, was a house painter and his mother, Regine, a seamstress. In 1942 his father was deported and died at
Buchenwald after their building's concierge obligingly helped policemen to find him, a scene which made a strong impression on young Marcel. His mother sent him to hide for the rest of the war on a farm, where he was poorly treated.
Vaillant and Pilote At 17, he left school to work for a pharmaceutical agency while taking art classes in the evening. This led to a job as a
letterer at Opera Mundi, a French publisher which translated and published US strips. After his 28-month military service, Gotlib settled as a freelance letterer and illustrator. His first comics were accepted by
Vaillant, a magazine for children later renamed
Pif-Gadget. His one long-running series at Vaillant started as
Nanar, Jujube et Piette, which was renamed
Nanar et Jujube then
Gai-Luron for the supporting character who had by then taken centre stage. Gai-Luron is a dog heavily influenced by
Tex Avery's
Droopy, who almost never laughs or displays any emotions and is incorrigibly somnolent. In 1965 Gotlib submitted strips to
Pilote magazine and was greeted with open arms by its influential co-founder and editor,
René Goscinny of
Astérix fame. Together they created
Les Dingodossiers, a series of mock lectures on random subjects which Goscinny wrote and Gotlib drew. In 1967, Goscinny, who worked on many strips simultaneously while editing the magazine, asked Gotlib to continue the series alone. Gotlib instead launched a new one,
Rubrique-à-Brac, which was similar to the Dingodossiers in format but progressively acquired a more adult and less formal tone. Leftover pages from both series were later published in album form as
Trucs-en-vrac.
Rubrique-à-Brac was a hit with
Pilote's readers and made Gotlib famous. It introduced several signature Gotlib gimmicks, such as the extensive use of random running gags (
Isaac Newton getting hit on the head by random objects being the omnipresent one) and the presence of a miniature character, a ladybug mimicking the action, to make up for the absence of settings, which Gotlib disliked drawing. In 1971, Gotlib gave up the
Gai-Luron series to his collaborator
Henri Dufranne. He participated in a radio program with Goscinny,
Fred and
Gébé, and collaborated with film director
Patrice Leconte, who made a documentary about him in 1974. Gotlib created another character,
Hamster Jovial, for music monthly
Rock & Folk.
Hamster Jovial ("Genial Hamster") is an incurably naff boy-scout troop leader desperate to catch up with pop culture and impress his charges, two cubs and a girl guide.
''L'Écho des savanes and Fluide Glacial'' In 1972, Gotlib launched the comics magazine ''
l'Écho des savanes with Claire Bretecher and Nikita Mandryka. The original aim was to get stories unsuitable for Pilote magazine—which was aimed at school-age readers—out of their system, but l'Écho des savanes'' was a huge commercial success. However, the trio's complete lack of business training meant the magazine went deep in the red and they were forced to sell it to a publishing concern. Gotlib's contributions to the magazine were published in album form as
Rhââ Lovely (named after a rapist's line in
Alfred Hitchcock's
Frenzy) and
Rha-Gnagna. Those stories are mostly concerned with smashing taboos and feature much sexuality and other bodily functions, as well as cod-psychoanalysis and pot shots at authority figures of all kinds including divinities. Gotlib, Mandryka and Brétécher stopped working for ''l'Echo des Savanes'' after selling it. Gotlib saw there was a strong market for adult comics and decided to start a new publication and have it run more professionally. To do this, he enrolled childhood friend, Jacques Diament, as administrator and another
Pilote veteran,
Alexis to help with the creative direction, and founded
Fluide Glacial and parent publishing company 'Audie', a comically misspelled acronym of "Amusement, Umour, Derision, Ilarité Et toutes ces sortes de choses".
Fluide Glacial launched the career of a number of unknown or little-known cartoonists, most of whom were influenced by Gotlib in the first place:
Édika,
Goossens and
Dupuy & Berberian. Belgian veteran
André Franquin contributed his
Idées Noires strip. Alexis died of aneurysm rupture in 1977, leaving Gotlib and Diament in charge, though he is credited to this day as "Director of conscience" of
Fluide Glacial. Gotlib created two characters in
Fluide Glacial:
Superdupont with
Jacques Lob and Pervers Pépère. Superdupont is a French, highly patriotic answer to US super-heroes who wears a vest and beret and fights a secret organisation called Anti-France. Gotlib mostly wrote or co-wrote Superdupont stories, though he drew a handful of them. The strip was successful enough to be made into a stage show by
Jérôme Savary. Pervers Pépère is a stereotypical mac-sporting dirty old man who appeared in one-page stories. In the 1980s, he increasingly focused on running
Fluide Glacial — in which he also wrote a column — and gradually withdrew from cartooning. However, he resuscitated
Gai-Luron in 1986 when the back-catalogue was re-published by Audie and needed promoting; he drew enough new stories for a final album,
La Bataille Navale.
Later years In 1991, Gotlib received the
Angoulême Festival Grand Prix and, as per tradition, chaired the jury of the next year's festival. In 1993, he wrote an autobiography, ''J'existe, je me suis rencontré
, focusing on his youth, and in 2006 a more thorough one with journalist Gilles Verlant: Ma Vie-en-Vrac''. In 1995, having taken a back seat for a couple of years, Diament and Gotlib sold
Fluide Glacial and
Audie to publisher
Flammarion and relinquished responsibilities, though Gotlib continued his column for some time.
Fluide Glacial remains profitable and has outlived all its competitors such as
Vaillant/Pif,
Pilote and the
Hara-Kiri stable. ==Graphic style==