In 1981, Titãs made their first performance (under the name Titãs do Iê-Iê) at the event "A Idade da Pedra Jovem". Fromer decided to play the electric guitar like an acoustic one, without a
pick. At the end of the night, his fingers were seriously injured and there was blood all over his white
Giannini. In the early 1980s, he would gather new names of the São Paulo scene in his house to discuss their situation, including a minimum value for their fees and the conditions of the venues they would play in. In 1984, with the releasing of Titãs
first album, Fromer showed that he could work as a businessman, and he was chosen to be the manager the band. Another passion of Fromer, which appeared mostly during the first tours of the band, was the
gastronomy. He would always choose the restaurants were the group should eat throughout the country. This passion would be the subject of the song "As Aventuras do Guitarrista Gourmet Atrás da Refeição Ideal", featured at
Como Estão Vocês?. His "business-gourmet" lives would join each other at Rock Dog (word play with
Hot Dog), a snack bar specialized in hot dogs that he opened in 1989, in São Paulo, in a partnership of his brothers Thiago and Cuca, and the band members Mello and Bellotto. In 2000, he became a partner of the Campana, a Pizza shop also located in São Paulo. A year before, he released the book
Você Tem Fome de Quê?, in which he listed cookery recipes from many restaurants of Brazil, along with tablatures and curiosities of Titãs main hits. == Other works ==