Goodman's failure to secure Broodthaers an outlet in New York was the impetus behind her decision to open her own gallery featuring his work as the initial exhibition. Goodman opened the Marian Goodman Gallery on 38 East 57th Street in 1977. In 2014, the gallery opened an outpost in London, located in an space over two floors inside a former factory warehouse at
Golden Square; the architect
David Adjaye renovated the space. At the end of 2020, Goodman announced the London space would close due to the impacts of
Brexit and
COVID-19 and be replaced by a new initiative, Marian Goodman Projects, that has been conducting exhibits at other locations throughout the city since 2021. In 2018, Goodman celebrated her 90th birthday at the
palace and
gardens of Versailles. In 2021, Goodman appointed Rose Lord, Junette Teng, Emily-Jane Kirwan, Leslie Nolen and Philipp Kaiser as partners in the Marian Goodman Gallery. The gallery also established an advisory committee of five longtime staff members to support the partners. Philipp Kaiser exited in May 2025. Also in 2022, the gallery announced that it would expand to Los Angeles by 2023, taking over a warehouse campus from the 1920s in Hollywood, designed by architectural firm
Johnston Marklee & Associates and located at 1120 Seward Street. Renovated by the architecture firm
StudioMDA, the site include two floors of public exhibition space, one floor of private viewing rooms, a library and an archive in addition to art storage and office space.
Artists Goodman has stated that she believes a dealer should be committed to working with an artist for fifteen to twenty years. As of 2023, the gallery mostly represents non-American artists, including: •
Eija-Liisa Ahtila •
Giovanni Anselmo •
Maurizio Cattelan • James Coleman •
Tony Cragg •
Richard Deacon •
Tacita Dean •
Edith Dekyndt •
Rineke Dijkstra •
Pierre Huyghe •
Steve McQueen •
Annette Messager •
Delcy Morelos •
Gabriel Orozco •
Giuseppe Penone •
Anri Sala •
Thomas Struth •
Niele Toroni •
Adrián Villar Rojas •
Danh Vo Kentridge, Struth and Orozco, like most of Goodman's artists, joined her relatively early in their careers. One exception is Richter, who had three exhibitions with Sperone Westwater before deciding to show simultaneously there and with Goodman. After several years of this joint arrangement, he dropped the original gallery. •
Maria Nordman •
Cristina Iglesias (until 2025) •
William Kentridge (1999–2024) •
Anselm Kiefer •
Juan Muñoz (1990–2020) •
Gerhard Richter (1985 •
Hiroshi Sugimoto (until 2024) •
Allen Ruppersberg •
Jeff Wall (until 2016) •
Francesca Woodman ==Reputation==