Marie Curie adopted the daffodil emblem in 1986 as a positive, resilient, life-affirming symbol, with a bright and joyful yellow colour. Marie Curie's biggest fundraising campaign is called The Great Daffodil Appeal and takes place throughout March each year. The charity raises money in a variety of ways, including through
charity shops, corporate partnerships, philanthropy, mass participation events, social events, direct giving campaigns, digital and TV campaigns, gifts in wills and bucket collections. The
Great Daffodil Appeal is Marie Curie's flagship fundraising campaign. Members of the public fundraise and donate, and wear a daffodil in support of the charity and better end of life care for all. On 23 March 2021, Marie Curie led the first
National Day of Reflection in the wake of the coronavirus pandemic to commemorate the people who had died and support the millions of people who'd been bereaved. This returned for a second and third year in 2022 and 2023. ==References==