In October 2005, she auditioned for AKB48's first generation roster but failed the audition. Her first single as part of the main group was on "
Aitakatta". On 30 March 2011, she began to host a show with her own name, on
NHK. She has appeared individually in television commercials and was cited as the "queen of TV commercials" (CM joō) for 2012 for having more contracts (a total of 20) with companies to appear in their ads than any other female
tarento (fellow AKB48 member
Tomomi Itano was tied at 20). In August 2012, AKB48 Theater's manager Tomonobu Togasaki announced sweeping team changes that placed Shinoda as the new captain of Team A. In 2013, Shinoda launched her clothing brand "ricori" which featured clothing that she had designed and produced. She stated that starting her own line of clothing had been a dream of hers before joining AKB48. In July 2014, ricori ceased operation and closed down its stores. Shinoda stated she was working as an adviser for the label only until 2013. Shinoda placed fifth overall in the 2013 AKB48 General Election. On 8 June, during the broadcast of the election results, Shinoda announced that she would be leaving the group. Her graduation ceremony was held on 21 July at the
Fukuoka PayPay Dome, and her final performance at the AKB48 theater was on 22 July. On 24 January 2016, Shinoda appeared as the lead actress in Korean rapper
Zico's 'It Was Love' music video. He sang the song with
Luna, the main vocalist of South Korean girl group
f(x). == Personal life ==