In February 2007, The Hot for Words trademark was registered by Charles T. Como, a creator of internet sites for music bands, and the YouTube account Hotforwords was registered. The first video posted was "Intro to Philology ;-)" on 7 March 2007. Orlova said this was at a time when "everybody was uploading cleavage." applying her word explanations to common beverage words. Orlova was profiled on "The Medium," an Internet feature of
The New York Times Magazine. The
Moscow Times said "Marina exploits her blonde-bombshell looks to the maximum: She appears in her two-minute clips scantily clad, pouting and making doe eyes. This is surely the main factor in her success. However, while the number of scantily clad girls on the Internet is limitless, not all of them put so much intellectual effort into their success." In an interview, Orlova explained how she got viewers interested in words: "How else could I attract them to words?" "Everyone knows that
sex sells." Orlova was reported as having become an advocate of
GoDaddy in August 2009. After having gone silent on her channel for many years, she posted videos on YouTube in 2021 (since deleted) suggesting she has mental health issues and was in and out of hospital because of the situation. ==Family==