As Adrian Barritt and Richard Horrocks, veterans of the
Pro Pinball series, had founded
Fuse Games, they decided that, in the words of Barritt "we needed a bit of impact before they would even bother to speak to us". So they thought about a Mario pinball game, and produced a playable demo, featuring both the possible first area and the last one with a showdown with Bowser. Afterwards Barritt and Horrocks went to
Seattle to pitch the idea to
Nintendo of America executives, and were approved. As their resources were limited, Fuse decided not to develop the game for the
GameCube, resorting to the
Game Boy Advance instead. Barritt added that he considered the portable "[an] ideal platform for a pinball game, something that you can just pick up and knock the ball around for a bit" and stated that "with experience on systems like the
Super Nintendo Entertainment System we knew we'd be able to push the hardware of the GBA very hard to its limits". Despite Fuse hiring more people, the whole game was created by a small team of only five people.
Mario Pinball Land was first announced under the working title of
Mario Pinball in
Nintendo's product release schedule on April 1, 2004, as one of two previously unannounced
Mario titles for the GBA alongside an
untitled new entry in the
Mario Party series that would make use of the handheld's
e-Reader peripheral, with a planned release date of May 24. Further details were later revealed during the 2004
E3 expo, with playable demos and a release date of October 4. The game's final name was announced in June 2004 on Nintendo's official website. ==Reception==