In 1963, Birley founded
Annabel's at Berkeley Square in the
Mayfair district in central London. The club was named for his wife, the former
Lady Annabel Vane-Tempest-Stewart, and it was the first of its kind: a member-only nightclub that catered to an exclusive clientele, including
the Prince of Wales. He launched a men's fragrance line, Mark Birley for Men, in 1996, in collaboration with the perfumers Frédéric Malle and Pierre Bourdon. Birley also designed the former family offices of
Peter Palumbo, Baron Palumbo, in the City of London into a member's club,
The Walbrook Club, which opened in 2000. In 1989 Birley established the
Bath & Racquets Club on Brook's Mews. == Personal life ==