In 2018, he launched his own drinks company, Thalheimer Heilwasser GmbH, which produces beer and lemonade with water from one of Austria's oldest springs. When his father died in October 2022, he inherited his father's 49% stake in
Red Bull GmbH. He subsequently stepped down as an employee of the company in order to concentrate on his role as a shareholder. He sits on the board of the Red Bull Wings for Life Foundation, which is run chiefly by his mother Anita Gerhardter. ==References==