Modelling One of the earliest finds of Design and Print Group, Malhotra began his career modelling for a menswear line in Bangalore, and soon became one of the most sought after models during the late 1980s and the early 1990s. He was the face of Vimal, a major textile brand of
Reliance Industries, for many years; and reportedly had a contract of ₹150,000 in 1987, which was unprecedented at that time. He gained further popularity with his TV advertisement for Aramusk, a soap that was promoted as being for the "extravagantly male". He also appeared in advertisements for
Kwality and Garware Video Cassette.
Acting in the poster of
Lamhe (1991) After his success as a model, he started getting movie offers, and moved to
Mumbai. In 1991, he made his film debut with
Yash Chopra's
Lamhe, starring alongside
Sridevi and
Anil Kapoor. The film did poorly at the box office and Martelli received backlash for his role, particularly for a single scene. Martelli was also cast for the 1993 film
Darr, but he was replaced by
Sunny Deol due to the backlash he received for his performance in Lamhe. He got his second and last film role in the 1994 action film
Tejasvini, where he appeared opposite
Vijayshanti. By 1994 he had stopped receiving offers as an actor and moved to the United States to continue his modeling career. There he studied industrial engineering and designing, and started working in the field of apparels. He is currently the principal at NYC Made Apparel, which he co-founded in 2018. In 2003, he opened Café Sesso in The Courtyard in
Colaba,
Mumbai with his friend and business partner, socialite Sabina Chopra. It shut down over a year later, and they took up the management of the restaurant at
Breach Candy's Moksh gym and leisure club, naming it Spring. == Filmography ==