During the later part of his time with
East Village Kelly began working for Jeff Barrett at his independent press company Capersville, assisting with PR duties for a wide range of artists including the Happy Mondays, Primal Scream, New Order and My Bloody Valentine. During this time Barrett and Kelly became close friends and in 1990 Barrett hatched the idea for a new label
Heavenly. Over the next 20 years Heavenly would launch the careers of
Saint Etienne,
Manic Street Preachers,
Beth Orton,
Ed Harcourt,
Doves and
The Magic Numbers. After a brief stint in 1992 when Kelly worked for
Alan McGee at Creation Records, in 1993 Barrett asked him to become his partner at the label. At that time Kelly had begun managing one of the labels key acts, Saint Etienne, something he does to this day. In 1994 Kelly was involved in starting up
The Heavenly Social club with Jeff Barrett, Robin Turner and Nick Dewey. Kelly is still a partner in The Social, a 7 days a week, nightclub and bar in central London. In 2009 Kelly switched his focus from recorded music to song publishing and set up Heavenly Songs Limited via Bucks Music in early 2010. ==Author==