Martinborough has a large number of
vineyards producing
wines, notably
Pinot noir. Martinborough has a warm micro-climate, with hills to the east and west. Almost all the vineyards are in thin ribbons around the northern and eastern sides of the town, and on the Dry River to the south. All follow dry riverbeds, which provide appropriate soils for viticulture. Notable wineries include Schubert Wines, Te Kairanga, Tirohana Estate, Palliser Estate Wines, Dry River, Martinborough Vineyard, Murdoch James, Ata Rangi, Craggy Range, Tiwaiwaka, Haythornthwaite, and Escarpment. During November, the region's wines are celebrated in the Toast Martinborough wine festival. This event temporarily enlarges the population by 10,000. Other industries around Martinborough focus on traditional beef and sheep farming; growing olives, lavender and nuts; and fishing at the coast settlements of
Ngawi and
Cape Palliser. Tourism is an important industry for the town, and the Martinborough i-site provides advice about accommodation, activities, wineries and where to eat. Several wineries and specialist tour operators offer vineyard tours, and the Martinborough Brewery is also located in town. == Dark Sky Reserve ==