Marvel Books Marvel Books division was set up in 1982 to initially published
coloring books and sticker sets, and was intended to also publish prose novels.
Harry Flynn was hired as
vice president of Marvel Books. In 1986, Marvel reached an agreement with
Fisher-Price to launch a Fisher-Price line with 15 books in 1986 and 32 books in 1987. With few books issued under the imprint, Marvel and
Disney Books Group relaunched the Marvel Press imprint in 2011 with the Marvel Origin Storybooks line. Near the end of 2012, Marvel launched a line of prose novels based on adapting popular storylines in a loosely shared universe.
Hyperion Books announced in February 2013 a partnership with Marvel to publish in June two prose novels, She-Hulk Diaries and Rogue Touch. In March 2013, Marvel and GraphicAudio will release a 6 hours audio version of the "Civil War" prose novel with sound effects, cinematic music and narration.
Marvel Entertainment announced a new pre-school franchise,
Marvel Super Hero Adventures, in September 2017 consisting of a short-form
animated series along with publishing and merchandise during "Marvel Mania" October. In the publishing field, Marvel Press issued chapter books beginning in September. The first early reader chapter books was
Deck the Malls! teamed Spider-Man with
Spider-Gwen written by MacKenzie Cadenhead and Sean Ryan and art by Derek Laufman. Three additional chapter books were planned continuing into 2018. In addition to its Marvel Press division efforts,
Marvel Entertainment in 2019 agreed to two prose publishing licensing agreements. In September 2019,
Scholastic signed a young reader agreement with the first two books to be published in 2020. The following month,
Asmodee games company agreed to a multi-year novel publishing deal for its new fiction imprint, Aconyte, to debut in the fall 2020 in three formats: trade paperback, ebook and audio and distributed by Simon & Schuster in North America. ==See also==