Marvel Experience

As early as 2011, Hero Ventures approached Marvel Entertainment about a traveling attraction. They agreed upon a seven-figure upfront licensing fee with a media royalty of 15% median royalty. Hero Venture then sought out additional funding for the project. On August 22, 2013, Marvel Entertainment announced that it was working with Hero Ventures on The Marvel Experience, a traveling production and attraction. On January 9, 2014, Hero Ventures unveiled the dome design image. Due to its popularity, Hero Ventures announced an extension of the San Diego stay until March 1, 2015, and a shift in plans to visit Philadelphia before heading to Chicago, New York, and St. Louis for the show's opening in April 2015. Instead, the show was reworked. The tour went to Philadelphia, with plans to visit Chicago, New York, and St. Louis. In July, Hero Ventures announced that the show's summer tour would end prematurely, after only a three-week run in Philadelphia, for reasons not disclosed. Prepaid ticket holders were given refunds. ==Design==

The $30 million attraction consisted of a dome complex, which is equivalent in size to two football fields. It featured a "4D motion ride", projected animation, motion comics, virtual reality, and holographic simulations along with social media. with Jerry Rees, as director and VFX by Rhythm & Hues and Prana Studios. Lexington Design + Fabrication produced the interactive elements. The mobile dome complex is designed to look like a S.H.I.E.L.D. Mobile Command Centre. Domes were chosen to avoid renting existing facilities, which can consume up to 25% of the ticket price. The domes were constructed from PVC resin, polymer, and other components. The structures, designed by Absolute Hollywood live event company, were six stories tall. ==Performance==

Attendees interacted with several Marvel heroes and S.H.I.E.L.D. agents during the two-hour performance, in which they fought Hydra with a final battle against the Red Skull, MODOK, and their Adaptoids. Kevin Smith was revealed in Del Mar, California as the voice of M.O.D.O.K. Producers Michael Cohl and Jeremiah J. Harris were involved in producing Spider-Man: Turn Off the Dark. ==Tour==

Each tour stop was slated to last between 17 and 24 days. The cost of each attraction location is estimated to be $2.5 million. However, this cost is offset by the sales of tickets, merchandise, and concessions from a rented 2-acre space. The attraction is capable of receiving no more than 10,000 visitors, and there will be scheduled entry times for attendees every seven minutes to prevent overcrowding. ==Hero Ventures==

Hero Ventures, LLC is an entertainment company that produces traveling shows. by Licht, Schaer and Rosen. Before the August 22, 2013 announcement of its first project, The Marvel Experience, the company received "A" round investment commitments from Steve Tisch, Roy P. Disney & Shamrock Holdings, Maurice & Paul Marciano, WWE, Vista Equity Partners president Brian Sheth, Ross Hilton Kemper, and Enlight Media to fund that project. This raised funding of $16.5 million allowing them to move into an office in Westwood, Los Angeles and start taking salaries. Additional funding came from advances on royalties from vendors and $10 million from co-production partners with some partners taking profit participation. A preview of the experience was scheduled for Phoenix from December 12-January 3, 2015, with an official premiere on January 9, 2015, in Dallas. They are no longer touring. ==See also==