MarketMarvel Legends
Company Profile

Marvel Legends

Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.

Toy Biz
Build-A-Figure In 2005, Toy Biz introduced the "Build-A-Figure" (referred to as a "BAF" in the collector community) starting with series 9. Each figure in the series was packaged with a piece of a larger figure. A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging. Box Sets Face-Off (2006) Each set includes a base with a background and flight stands. ==Hasbro==
Hasbro
After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. • All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker. • The Hit-Monkey, Rocket Raccoon, and Jubilee waves used the "Mini" Build-A-Figure concept. ==Exclusives==
Exclusives
Marvel released multiple exclusive toys in the series. ==Showdown==
Showdown
Marvel Legends Showdown is a collectible tabletop game in which the primary component is action figures and cards. It was a collaboration between Upper Deck Entertainment and Toy Biz. Originally known as Marvel Superhero Showdown. ==Unleashed (2008)==
Unleashed (2008)
Figures are . The figures were produced by Hasbro and feature multiple points of articulation. ==Icons==
Icons
The series is . Toy Biz Figures come with an "Evolution of an Icon" comic sized book including a history and statistics of the character as well as artwork. Hasbro 12-Inch In 2016, 12-inch Legends returned effectively reviving the concept of the Icons line in all but name. The figures are more expensive and are therefore aimed at a more adult collector market. ==Prop Replicas==
Prop Replicas
In 2016, Hasbro announced a line of high end role play accessories. After the release of the first two items, a poll was held to determine future entries in the line. Box sets ==Retro 3.75-Inch==
Retro 3.75-Inch
Smaller figures done in the style of the superhero toys made by Kenner and Mattel during the 1980s. Each figure features five points of articulation and retro-inspired packaging. Deluxe Retro 3.75" Oversized figures and vehicles in the 3.75" scale. ==Announced==
Announced
Non-BAF waves Single releases Box sets The Infinity Saga A special series of figures beginning in 2021, featuring characters from the Infinity Saga that had not been released in prior movie waves. Infinity Saga box sets Black Panther Legacy Collection Reissues of figures from the first Black Panther movie to coincide with the release of Black Panther: Wakanda Forever. Marvel Studios (2024-) Rereleases of older figures from the Marvel Cinematic Universe. Deadpool Legacy Collection (2024) Deluxe Maximum Figures with additional accessories, articulation and paint deco work at a higher price point. Magic the Gathering Collection (2025) Figures that each come packaged with a Marvel-themed Magic the Gathering card. Retro Retro single releases Mini-Comic waves Figures that come with miniature comic covers. Marvel Legends 20th Anniversary A special premium line dedicated to updating the characters featured in the very first wave of ToyBiz Marvel Legends from 2002, complete with retro-style packaging. Beyond Amazing A special Spider-Man-themed promotion designed to coincide with the character's 60th anniversary in 2022. Beyond Amazing box sets X-Men 60th Anniversary A premium line celebrating the 60th anniversary of the X-Men franchise in 2023. X-Men 60th Anniversary deluxe figures X-Men 60th Anniversary box sets Avengers: Beyond Earth's Mightiest A premium line celebrating the 60th anniversary of the Avengers. Beyond Earth's Mightiest deluxe figures Beyond Earth's Mightiest box sets Wolverine 50th Anniversary (2024) A series of box sets commemorating the first appearance of Wolverine. Marvel 85th Anniversary (2024) An anniversary line celebrating Marvel's publishing history. Box sets Gamerverse (2025) A series of figures inspired by the Marvel vs. Capcom series, with each set including new accessories inspired by the special moves seen in the games. Box sets Single releases As part of an exclusive release with clothing brand Kith, the Gamerverse series was expanded to include a collaboration with Jada Toys' Street Fighter and Mega Man action figure lines. Marvel Rivals (2026) Figures based on the Marvel Rivals video gasme. Single releases Box sets Amazon Box sets GameStop Box sets Hasbro Pulse Box sets Made-to-order Hasbro PulseCon Box sets HasLab Marvel Unlimited Online Free with the purchase of a new Marvel Unlimited Plus digital comics subscription at Marvel.com. New York Comic-Con San Diego Comic-Con Box sets Target Box sets Walgreens Walmart Box sets ==TBA==
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