Mashable was founded by Pete Cashmore while living in
Aberdeen, Scotland, in July 2004. Early iterations of the site were a simple
WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with
Time magazine noting Mashable as one of the 25 best blogs of 2009. it had over 6,000,000
Twitter followers and over 3,200,000 fans on
Facebook. In June 2016, it acquired
YouTube channel CineFix from
Whalerock Industries. In December 2017,
Ziff Davis bought Mashable for $50 million, a price described by
Recode as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages. In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew. ==See also==