Mashup culture is motivated by a number of different factors.
Statement of art Mashup culture is sometimes regarded as a cultural movement against common, existing music that is published by the music industry. In 2002, a
Newsweek article described the mashup of songs as a strategy of Londoner DJs to transform music they considered bad into something they could appreciate and were willing to listen to. Even though mashup culture has its origin in online communities, it entered a more art-related realm. It is art used as a statement against the content music industry provides.
Political statement It can even be considered as a political statement against copyright laws and restrictions imposed by the government as well. "Reframing of the original narrative" is regarded as a way to create a new and unique product which leads to a "fresh perspective" of the original. Murray states "there’s the question of the kind of Internet we want moving forward – one increasingly controlled by corporate
gatekeepers who get to sanction what creative expression looks like, or one in which the freedom of this expression is valued above share price". Copyright issues have always been limiting the possibilities of mashup culture. Those implications by law have led to the problem of
online piracy. Mashups are often created with illegally acquired content. This closeness to illegality has become part of this culture. "In some cases, the illegality of piracy contributes to the appeal of unauthorized copies online" states Shiga in her article Copy-and-Persist: The Logic of Mash-Up Culture. Even though copyright laws were intentionally supposed to stop illegal downloads, they contributed to the appeal of mashup and to the culture existing around it.
Do-it-yourself culture Another important aspect of the success of mashup culture nowadays lies in the
do-it-yourself or DIY trend. Consumers are turning into producers as well, especially due to the simplification of online tools that help creating personalized content. == Mashup in current literature ==